Hearts, flowers, cards and lots of chocolate. It must be Valentine’s Day. This is when we declare our undying love for our sweeties and those that make our hearts soars. The Chateau 20 team is passionate about loved ones, but they also love their work. Here are some things that really makes their hearts flutter.
What do you love about online marketing?
Aaron Yeh, Digital Media Manager: I love how digital marketing allows you to get such accurate feedback – both behavioral and conversational – from your customers and clients. I don’t have to wait 30+ days to understand the lift my clients are getting from our activities. It’s all at my fingertips.
Ashley Holyoak, Publisher Development Manager: One of my favorite things is having the ability to communicate valuable information and products to people around the world. The first time I heard about affiliate marketing was about 8 years ago. Ever since that day I have pretty much immersed myself – both professionally and as a personal passion. Today, we have so much information available to us that enables us to provide immense value to a person right when they are searching for it. That’s amazing!
Brandie Feuer, Director of Strategy: Online marketing is always changing and it’s a true marriage of the art of branding and the science of data.
Chris Park, Partner Relationship Manager: The friendships. There are so many industry folks I’ve met over the years that I now consider friends. I’d miss them all if I left the industry.
Lisa Riolo, VP of Operations and Special Projects: Online marketing engages both the left and right sides of my brain. It’s an expression of art and science. Magic and mechanics. I get to be analytical and imaginative. So, I love that online marketing is technology, data, creativity, psychology (and persuasion), economics and relationships all in one place.
Tiffany Ponds-Kimro, Offer Management/Publisher Development: The fact that it’s so broad and can cover so many aspects (social, affiliate, SEO, content, web development) and just about every industry will have to use it at some point.
How do you show love to a client or publisher?
Aaron: I like to make a donation to a client’s preferred charity in their name for special occasions – maybe it’s an anniversary of starting to work with them, or we just wrapped a huge campaign, or it’s their birthday. Direct gifts can sometimes be awkward, but helping out a cause that’s important to them. And it feels great for everyone involved.
Ashley: Being a bit of a foodie (and having the luxury of living in Las Vegas with so many great restaurants everywhere) I like to treat my publishers to a delicious and exciting dinner. One time our team took some affiliates to Rose. Rabbit. Lie. at the Cosmopolitan. If your looking for a restaurant full of energy and fun, I highly recommend checking it out!
Brandie: I love sending snail mail. Send me your address and prepare to get multiple holiday cards!
Chris: I know many publishers personally, so I always like to ask about their family, congratulate them on personal successes. And I’ve been known to send an Edible Arrangement or two.
Lisa: I try to show my sincere appreciation – mostly expressed in words. I believe in thanking and encouraging business partners. These are little proclamations of “love” that help me stay optimistic and positive.
Tiffany: Dropping a quick call to let them know I’m around if they need me.
Tell us something you love and couldn’t live without during your workday.
Aaron: Having a second or third monitor for my workstation. I literally don’t understand how anyone can work with a single monitor! I feel like I save at least 30 minutes a day not having to tab out of different applications or web pages.
Ashley: I am going to have to say coffee to this one. Particularly Pumpkin Spice from Starbucks. Yes, I am that girl! Additionally, I have to include personal development audios and books, which are a staple in my day-to-day routine. I can’t get enough.
Brandie: These days, I couldn’t live without my 2lb pup, Emma. She’s always sleeping right beside me while I work.
Chris: I love my home office. Great view out my window. Alexa plays my favorite tunes. And my office mates may snore a bit, but they’re good company.
Lisa: I’m a little obsessed with pure essential oils and the new diffuser sitting in my home office. Since getting it, I’m all about setting the ambiance to fit my mood. The aromatics and colored lighting is already integral to how I approach my work, energy and time management. It’s a fun gadget that focuses my intentions. I just love it.
Tiffany: I need my coffee for full coherence.