In the previous post we looked at helping you get motivated to begin promoting an affiliate program after you’ve signed up. In Part 2 , we want to offer some tips that will help immediately kick off your promotional efforts.
Here are 10 ways to jumpstart your affiliate promotions of a new program:
1. Put up the Creative
Ask the affiliate program manager for the best-converting creative. They know what works best to drive sales and conversions and will be happy to share it with you. This means you’ll hit the ground running. If you do nothing else (and we don’t recommend that option) this is the single most important step to getting started.
2. Create a Landing Page
Having a dedicated landing page for a product or service sets up a clear action for users to take. And makes it as easy as possible for them to take that action. You can feature the product on your home page or in a category from the home page. But a landing page might be useful if you have several pieces of information about a single product or service (such as blog posts, reviews, in-depth descriptions or specs). Additionally, when you link a landing page to a specific campaign, piece of content, action, or source, you can see which channels are bringing in the most leads. You can also determine , which topics and offerings are of most interest, or which campaigns are the highest performing. This generates valuable insights that can help refine your knowledge of your target audience and your campaign strategies, and improve your overall effectiveness. Of course, you can also simply link to the merchant’s landing page.
3. Write a Blog Post
At the very least write one blog post. It gets the ball rolling for the content to be found when consumers are searching. Link the post to the product landing page. Having unique content helps you with search and give consumers the feeling that you care about what you are promoting and not just bombarding them with offers to buy. (In future posts we’ll cover easy and creative ways to generate compelling, unique content on a consistent basis).
4. Do a Review
People are far more likely to give credence to a product or service when there is a review. The more personal, the better. Generic reviews that are glowing don’t always do the trick to drive conversions. Consumers are often skeptical of reviews that are too positive. So, strive for balance and honesty based on your experience. Also, be sure to tag the review (whether it’s a blog post, video, or user-generated reviews) as a review. People often search for the name of something + review. This will also help you get noticed in the search rankings.
5. Make a Video
If you are promoting offers for a product that you can show or demonstrate – make a a video. Or do an unboxing video. Video is a an effective and powerful way to show off a product. It also will get people to spend time on your site. If the offers are for a service or something that doesn’t lend itself to being demonstrated, you can still do video. but you’ll need to get creative. For example: you can use software to weave together still images of a hotel or destination you re promoting. Overlaying text on the images can make it more unique. Your audience will still have the visual experience even if it’s not “live” moving images.
6. Celebrate a Holiday
We’re not talking about just leveraging the big/obvious ones like Christmas, Valentine’s Day, Mother’s Day, etc. There are plenty of other days that you can use as a hook to tie into promotions. There are calendars that show offbeat and funny holidays (think Golfer’s Day, International Museum Day, National Wine Day, National Dog Day, and more). You can use these as a jumping off point to create interest and excitement For example: if you’re promoting a hotel, or a travel destination, and it’s Golfer’s Day, you could promote the idea that the hotel brand has many locations close to great golf courses. Or for National Dog Day, you might highlight that the brand has pet friendly policies. Earth day – showcase elements that show he brand is eco-friendly.
7. Get Social
Don’’t be shy about spreading the news across your social media. One of the most effective ways to drive people to specific landing pages or pieces of content is to promote those offers to your followers. Use consistent branding and links across all platform, but tailor each message to the audience on the specific social outlet.
8. Boost a Post
If you have an offer, content or something that you’ve promoted on social media and you feel that it’s simply not getting the attention it deserves – boost the post. It’s often just a few dollars to boost a post on a social media platform. On Facebook the cost an be as little as $10. This enables you to see how these offers perform and if it’s worth it to purchase an ad on that platform in the future.
9. Leverage your Newsletter/Email List
If you’ve recently signed up with a program, let those that have opted into your email list or newsletter know. You can send them an email with the new offers. Including any new promotions in your newsletter is also a great idea. Highlight new programs offers as “Hot Deals”. Think about maybe even offering special or exclusive deals to your newsletters subscribers. Be sure to include offer links that go directly to your landing page.
10. Pin It!
If you already have a Pinterest account, add a board that specifically focuses on whatever you’re promoting from the newest program you’ve joined. Pinterest is a good way to visual promote offers. And remember that Pinterest is often aspirational. So, if you’re promoting travel and destinations, use compelling images that evoke emotions.
Good luck with promoting the new program you’ve joined. And, as always, reach out to the affiliate program manager if you have any questions. Chateau 20 loves to help affiliates be productive and successful.